Aasra Book a walkthrough

Back-office software for independent distributors and retailers.

Aasra is building a set of AI-powered tools for the work between your ERP and your bank account. First up: a rebate and growth program tracker, so the vendor money your sales earn actually comes back.

app.aasra.io / dashboard
Aasra
Harbor FoodsDemo distributor
Dashboard
Programs
Claims
Payments
Reports
Credit apps
Data uploads
Good morning. Here's where your vendor money stands.
Q4 2026
Active programs
27
Earned this quarter
$42,318
Claimed, not yet paid
$18,940
Needs attention
3
Needs attention
Export
Bayside Q3 Billback
Bayside Bakeshop
Claim due in 21d
Fall Croissant Promo
Bayside Bakeshop
Ends in 12d
Warehouse Pickup
Pine Ridge Poultry
Ends in 22d
2026 claims
Paid in full41
Partially paid9
Waiting on vendor7

One platform for the work between your ERP and your bank account.

Independent distributors and retailers run on spreadsheets, inboxes and paper forms. Aasra replaces them one tool at a time.

Every tool is built from real distribution and retail work, and they all share one sign-in, one set of data and one place to look. Your team signs in with its Microsoft or Google account, and your data stays in its own space.

Being built now

Rebate & Growth Program Tracker

Every vendor program in one place, claims built from your sales, and every check matched to the claim it paid.

See how it works ↓

Coming next

Credit applications

New-account credit apps and trade references, online instead of on a fax.

Reporting pack

The weekly and monthly reports owners and vendors ask for, ready before they ask.

Route profitability

See what every route and customer actually earns after the cost of getting there, so you know which accounts are worth the trip.

Data uploads

Drop in your ERP exports and every Aasra tool stays current.

AI that does the tedious part. You make the call.

We're building AI into every Aasra tool where it saves real hours. It always shows its work, and your team always has the final say.

Reads the deal sheet

Drop in a vendor's PDF or email and Aasra drafts the program, items, rates and dates, ready for you to check and save.

Matches the money

When a check or deduction comes in, Aasra suggests which claims it covers and flags anything that doesn't add up.

Answers in plain English

Ask which deals end this month or what a vendor still owes, and get the answer with the records behind it.

Spots what you're missing

Aasra looks across your sales for programs you're under-claiming and items that should qualify but aren't on the deal.

app.aasra.io / ask
What does Bayside still owe us?

$1,223.75, all on the Bayside Q3 Billback.

Check #7741 arrived Oct 6 and paid $757.50 of the $1,981.25 claim. Their Q2 claim is paid in full.

Open Q3 claim Draft a reminder to Bayside
Ask about your programs, claims or payments…

We started with rebates, because that's where the money leaks first.

Almost every independent distributor and retailer has vendor money it earned and never collected. It usually slips away in one of three ways.

i.

The deal lives in ten places.

Terms in an email, items in a PDF, the rate in someone's spreadsheet. When that person is out for a week, so is your rebate program.

ii.

Deadlines pass without a sound.

Programs end and claim windows close, and nobody gets a reminder. Money you already earned turns into money you can't ask for.

iii.

The check doesn't explain itself.

One payment covers last quarter, part of this one and a revision. Working out what's still owed takes an afternoon.

Meet product one: the Rebate & Growth Program Tracker.

Here's a single billback from Bayside Bakeshop, run through the tracker at Harbor Foods, our demo distributor. Same deal, start to finish.

Load the deal once.

Bayside sends over their Q3 billback. Pick the type, choose the five items that qualify, and enter each rate per case. Or drop in their PDF and let Aasra draft it for you to check.

From here on, nobody has to remember it exists.

app.aasra.io / programs / new
New program
Draft · saved just now
Qualifying items
5 of 214 · $ per case
40112
Butter Croissant 3 oz, 48 ct
$1.50
40118
Chocolate Croissant 3 oz, 48 ct
$1.50
40125
Mini Danish Assortment, 96 ct
$2.25
40131
Cinnamon Roll Dough 4 oz, 60 ct
$1.75
40140
Plain Bagel 4 oz, 72 ct
$1.00

Aasra watches the calendar.

The quarter closes and the Bayside claim is due in 21 days. It moves to the top of your program list, right next to the deals ending this month.

One click exports the list for whoever signs off on renewals.

app.aasra.io / programs
Programs · 27 active
Needs action Billback Growth All
Program
Vendor
Type
Rate
Status
Bayside Q3 Billback
5 items · ended Sep 30
Bayside Bakeshop
Billback
$1.00–2.25 / cs
Claim due in 21d
Fall Croissant Promo
2 items · ends Oct 21
Bayside Bakeshop
Promotional
$1.50 / cs
Ends in 12d
Warehouse Pickup
All items · ends Oct 31
Pine Ridge Poultry
Pickup
$0.35 / cs
Ends in 22d
Dairy Billback 2026
All items · ends Dec 31
Northfield Dairy
Billback
2.5% of sales
Active
Coffee Annual Rebate
6 items · ends Mar 31, 2027
Coastline Coffee Co.
Billback
$2.00 / cs
Active
Millbrook 2027 Growth
3 items · starts Jan 1
Millbrook Foods
Growth
Tiered
Draft

Your sales write the claim.

Drop in the quarter's sales export. Aasra finds every qualifying line, totals the cases and applies each rate. 2,184 invoice lines become one claim.

If Bayside asks for changes, revise it. Every version stays on file, so you can show exactly what moved.

app.aasra.io / claims / BB-0912
Bayside Q3 Billback · claim
Jul 1 – Sep 30, 2026 · built from 2,184 invoice lines
Revision 2
Item
Description
Cases
Rate
Amount
40112
Butter Croissant 3 oz, 48 ct
320
$1.50
$480.00
40118
Chocolate Croissant 3 oz, 48 ct
210
$1.50
$315.00
40125
Mini Danish Assortment, 96 ct
145
$2.25
$326.25
40131
Cinnamon Roll Dough 4 oz, 60 ct
260
$1.75
$455.00
40140
Plain Bagel 4 oz, 72 ct
405
$1.00
$405.00
Claim total
1,340
$1,981.25

The check lands. Aasra sorts it out.

Bayside sends $2,600. It clears last quarter's claim in full and covers part of this one. Apply it once and both claims update: one paid, one partial, with $1,223.75 still open.

Every change is timestamped. When Bayside asks what's outstanding, you answer in seconds.

app.aasra.io / payments / 7741
Check #7741 · Bayside Bakeshop
Received Oct 6, 2026
$2,600.00
Claim
Claimed
Applied
Open
Status
Bayside Q2 Billback
$1,842.50
$1,842.50
$0.00
Paid
Bayside Q3 Billback
$1,981.25
$757.50
$1,223.75
Partial
History
Oct 6 · 10:42 AM
Check #7741 applied to Q2 and Q3 claims
Oct 6 · 10:42 AM
Q3 claim marked partial, $1,223.75 open
Oct 2 · 3:15 PM
Q3 claim revision 2 exported for Bayside

The tracker speaks every kind of vendor deal.

It handles the four kinds of vendor money independents deal with most. Each one can cover a whole vendor or only the items that qualify.

Billbacks

The everyday vendor rebate, in dollars per case or percent of sales, claimed back on the vendor's schedule.

Growth programs

Tiered payouts for beating last year. Every vendor writes these differently, so Aasra lets you set the measure, the base, whether tiers pay on all volume or only the lift, and when it settles.

Millbrook 2027 GrowthCases · base 12,400 · paid on lift · quarterly
Tier 1
Up to 5% over base
$0.25 / cs
Tier 2
5% – 10% over base
$0.40 / cs
Tier 3
More than 10% over base
$0.60 / cs

Pickup allowances

Credit for sending your own trucks to the vendor's dock. Easy to earn, easy to forget to claim. Not anymore.

Promotions

Short-window deals on specific items. Aasra keeps the start and end dates so the deal is claimed before the window shuts.

Aasra means support: the thing you lean on when the load gets heavy.

I picked the name because that's what the back office of an independent distributor or retailer needs. The national players have teams and custom systems watching every vendor dollar. Most independents have a spreadsheet and one very busy person.

I am that person. I manage data, systems and pricing for an independent food distributor in New York, vendor rebates included. I know where the money slips: the deal sheet nobody filed, the claim window that closed last Tuesday, the check that pays three things at once.

Aasra is the set of tools I wished I'd had, starting with the one I needed most. Each one is built for how an independent distributor or retailer actually runs, sized for your team and priced for your margins.

Founder, Aasra

Start with one deal sheet. Leave with a claim.

Book a short walkthrough of the rebate tracker. We'll load one of your real vendor programs together, and we'd love to hear what you want Aasra to take on next.

Book a walkthrough hello@aasra.io